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Last update: 17 maj 2023
Bonki Studios, a new e-retailer, aims to bridge the gap between children and parents when it comes to discussing life's difficult questions. Unlike traditional self-help literature, Bonki offers a unique approach to reducing mental illness and boosting a child's intelligence. With a remarkable growth rate of 760 percent, the company is set on conquering America. While these questions may not typically arise during dinner conversations, they are precisely the ones that should be explored within the family's daily puzzle.
In recent years, the need for more open discussions about mental illness has become increasingly evident, particularly among young people who report feeling worse over time. Bonki Studios seeks to contribute to reversing this trend. They have developed concrete tools in the form of illustrated emotion cards for different age groups, including 3-year-olds, 6-year-olds, and 12-year-olds. These decks encourage dialogue by presenting colorful illustrations and thought-provoking conversation questions prepared by licensed psychologists and psychotherapists. The goal is to make life's big questions "talkable," reduce children's fear of strong emotions, enhance emotional intelligence, and foster self-esteem.
Bonki's team comprises five women, all parents themselves, who were unable to find practical tools to understand their children's emotional lives. Co-founder Sofia Wigen Neye envisions a kinder world where mental health issues are not as prevalent, and where children are equipped to navigate their emotions with confidence. The cards provide a playful way for parents and children to engage in meaningful conversations, shifting the focus from addressing feelings solely during conflicts to discussing emotions even when everything seems fine. By incorporating the cards into everyday life, parents can create a safe space for their children to express themselves freely.
While many individuals seek self-help resources, they often face the dilemma of either reading complex literature or consulting professionals. Sofia Wigen Neye emphasizes that Bonki's decks are not intended for serious mental health issues but rather serve as accessible tools for parents and children. The simplicity of the cards makes it easy for parents to engage their children in discussions. By laying out the cards on a table, parents can let their child's curiosity guide the conversation. Bonki's approach encourages dialogue, allows children to explore their emotions naturally, and ensures that discussions about feelings are not limited to challenging situations.
Bonki Studios has experienced remarkable growth since its launch, with a consistent monthly turnover increase of 75 percent and an overall growth rate of 760 percent compared to the previous year. The company aims to reach a turnover of 2 million by the end of the current financial year. With organic growth thus far, the team plans to focus on further developing their business before considering external investments. However, in the second half of the year, Bonki intends to launch their decks in English, targeting the expansive parent market in the USA. The universal appeal of their concept and the growing interest in Swedish children's products in the US, coupled with the rising trend of "gentle parenting," indicate a favorable reception for Bonki's offerings.